What Breaks First When a Business Moves?
On the record
Simply as important, claim what exists before creating anything new – duplicates are harder to remove than to avoid.
First pass
Realistically, record the canonical version of the website field somewhere whoever updates the website can find it.
What voice assistants read
Confirm by phone or postcode lookup, not by memory.
Phone taps
Anything unverifiable should be removed rather than corrected.
What to drop
The order matters: update first, then claim, and only then submit anywhere new.